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Imagine for a moment a particular brochure or mailer that has crossed your desk and left a distinct impression on you. One that stood out from the rest. Was it the crispness of the photography or the brilliance of the colors? Perhaps you noticed an overall sparkle to this piece; or was it the velvety or satiny finish that intrigued you? Obviously, if it was any of these enhancements, it was well worth the extra effort it took to produce it. Coatings, whether they be UV, aqueous, or varnish continue to be the solution of choice for protection and durability. For design effects, coatings may even be used in a combination of gloss and dull to achieve different levels of dimension. Special finishes enhance your printed piece considerably, creating a more memorable impression and resulting in a greater return on your investment ... and isn't that really what it's all about?
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